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If rhode of Hailey Bieber go to Ulta Beauty where REM beauty of Ariana Grande brand is or If rhode of Hailey Bieber go to Sephora where Rare beauty of Selena Gomez brand is that’s a big competitions between rhode and rem beauty on Ulta Beauty or that’s a big competitions between rhode and rare beauty on Sephora so not sure what store would be the best place for rhode of hailey bieber brand will go to.

Abercrombie was selling you a lifestyle. Victoria's secret sold you an image as an aspiration. 😊 If you try and show them to be the same thing the cognitive dissonance wears off and everybody finds it distasteful. And then the sales drop off because there is no such thing as a perfection lifestyle. In considering that the lingerie they sold was less about functionality and more about sexuality and desirability to men the notion that an extremely niche thing like super overweight bbw backfired cataclysmically.

So sum it up most western countries are fat and Victoria secret don't have enough customer cause over 60% of just american woman are now over weight compare to just 20 years ago it was 45 and then 30 years ago only 20%

Good video, but I think it would be more technically accurate to say that Bud Light sponsored one of her videos, not that she was featured in ad campaigns. (The latter makes it seem like Dylan was feautured on TV commercials, while the latter explains the nature.)

Please make a video about the decline in Kylie Cosmetics in comparison to the rise in Rhode Beauty! Both are celebrity influencers but why is one tanking compared to the other?

I don't understand why VS couldn't just put mid&plus sized and disabled models in the same high fantasy lingerie & wings as the other models, that could be sick af. u could deck out any prosthetic limbs in like, gold and jewels. keep the brand fantasy alive while being more body inclusive. I feel like this would have worked way better

Great video. I think I've finally found someone to fill the hole that Pop Fashion podcast left in my heart when they went dark! Subscribed ✔️

But why can't Rhode just have their OWN store?

just found the channel and Devil wears data is a great name

all I want is for rhode to choose a retailer so I can get my hands on some 😭

For me VS being inclusive was too little too late. You never forget being told "we don't have anything for people of *your* size" by a VS rep. 🙃

VS also used prison labor which was not a good look while Abercrombie at least says they don’t

i’m extremely surprised fenty didn’t make it to the ranking. especially on the social media sentiment chart. could you do a dive on fenty beauty and its future?

Subscribing as a fellow fashion data girlie

Hailey doesn’t really have another job… that’s why she’s so involved. Unlike other celebs who are acting / singing etc etc.

I love DATA!

Interesting video. Though I thought your logo was OwO 😂

Can you do rem beauty next? Ariana has SUCH a huge following and I do see her brand and ariana making an effort, but the results are very short lived. Perhaps it’s the quality of the product? Would love to hear your thoughts! I keep seeing them having discounts and i’m not sure if it’s a marketing strategy or they’re just flopping.

I am a customer of Rhode and can attest to the quality of their products. I consistently get compliments on my skin and people always ask if I’ve just gotten a facial. The cleanser leaves my skin so soft without making it feel dry & tight afterwards. The glazing milk is so hydrating and so is the glazing fluid. The barrier restore cream is amazing and locking it all in while protecting my skin from the city air. The lip treatments (both the scented clear ones and the non scented lip tints) always leave my lips hydrated and full looking. (I haven’t experienced the little grains in mine that people seem to complain about online) I live in Ireland and the shipping from the Rhode U.S. warehouse is so fast (i ordered something on a Sunday evening and received it by Friday morning. I’ve ordered from stores based in Ireland where I live and they’ve taken longer to get my packages to me. Plus I don’t need to pay any customs as Rhode takes care of that for you) The blushes are so cute, the color options are great and a little goes a long way. They are great for adding a little color to your face but still maintaining that skin like finish.

Stock price is not a direct indication of the success of the company. Not in a short periode of time at least, and 2 years since IPO is too short to pin everything on this single move.

One name Rihanna, her Savage X Fenty line pulled women away from VS and they could never get that marketshare back.

Victoria Secret is known for "Sexy Wear" and society don't view fat women as "Sexy". Thats why inclusivity didn't help Victoria Secret.

i love this series!

We need rare beauty next

Great video. I would love to know more about beauty brands that have achieved transformational or disruptive innovation. What would be an example of transformational or disruptive innovation in a beauty brand?

I saw alot of bad reviews even video reviews but those mysteriously disappeared hmm lol

As someone with oily skin I’m my own glazed donut. I do not want anything that’s going to add to it. lol

Always thought Gucci logo and colors were UGLY

I’ve been using Rhode in my daily skincare routine for a year now and i love it!!! It also helped with my redness and dry skin. The glazing milk and brc cream are my favorite. I tried so many products from different brands and nothing helped with my redness the way the glazing milk has. Period. I’m not that impressed with the glazing fluid though but it does give you glow if you put it under foundation as a primer. I also the lip treatments but i think only the flavored ones and the tinted ones are worth it. The caramel one is yum

They invest a lot in micro influencers which is clever, they give a lot of free stuff on their pop up store hence the really long lines, they’re really heavy on the ads (even on FB) and they keep their stocks low so it’s sells out faster. I’ve only ever heard most people talk about the lip tints + the labia phone case despite them being a skincare brand? I’ve never met someone irl who uses Rhode but I’ve noticed the people online who do tend to be a certain group of teenagers and influencers, I’m a bit uncertain if it would do well outside of the US. Also I noticed their site visits skyrocketed by a lot after her pregnancy announcement, I was one of those people who forgot this brand existed until 🙋🏻‍♀️ I think the success of the brand depends a lot on the new image her PR team crafted for her or else it could end up like Kylie Cosmetics

I was going to buy the lip tint till I saw on TikTok that they sometimes get grainy so you have to melt them a bit and that has stopped me from ever purchasing Rhodes lip balms. I feel like they need to wait at least one more year before heading to a retail store.

This is just my initial guess but I think one issue with VS, yes they added plus sizes but it looked sloppily thrown together. The clothing wasn’t actually flattering to the plus size models. In my option it was a “since you begged so much, here just take it” but there wasn’t any forethought into actual designs for plus bodies. They just tried to copy paste already made styles for smaller bodies

People are just stupid. They act like robots. Hollywood presents us an it girl and we follow them and copy them. Before H.B. it was Kylie Jenner now its H.B. wonder who People will copy next. Its like ants. Don't u guys have ur own personality and style instead of copying someone.

I wouldn't claim Hailey's the one that made glazed donut 'cool' but she def has the look for it.

Abre a Kombi e Fica

Ever since Selena got with Benny, everyone is more for Hailey and Justin 😅

Jesus that one with the massive gut 💀

I mean I always thought it was because their quality was trash, their sizing is literally a satire of itself, and the price is nonsensical. I literally get an skin reaction to their clothes the couple times I tried to buy them. Even after I washed them three times, even when I idiotically went back and bought different clothes from a different Victoria's secret, still the contact dermatitis what's the internet it says might be because they literally soak their clothes in a formaldehyde derivative when they ship it across the ocean. And you can imagine the stuff Victoria's secret sells is not where you want to have that kind of reaction.

Cause fat girls can finally be pretty but we're not ready for sexy. Also, the quality declined over all product categories at VS. It almost seemed intentional like "fine, take it then"

Love it! ❤

Hey, just wanted to say, I love your channel. The intersection of data analytics and fashion/beauty is very interesting to me. As someone who wants to further look into data analytics, I was wondering if I could work with you as an assistant or even a job shadow of sorts. I would love to be able to contribute and aid in the process of content you produce across different platforms. Could we talk more if this is a possibility?

You lied. I hate bud light and even I know it was because of the statements made by the marketing female that caused the boycott. She clearly stated unfounded disparaging things about the whole client base and alienated the whole client base. Dylan Mulvaney openly mocks girls (not women because he calls his pretend life girlhood) and it's no different than cyber bullying and disingenuous misrepresentation with the intent to destroy the respectability of girls. You could not pick a worse brand ambassador. Not one trans girl is that psychotic. And anyone representing them as that psychotic is a bully.

I haven’t finished the video, but I feel like Victoria’s Secret kind of gave up on the “fantasy” when it came to inclusivity which was the whole point. Like you can still have sexy fantastical it girl angels and have them be black or plus sized etc lmao. Like it felt like there was this lack of creativity in vs where they weren’t up to the challenge of making more people the sexy fantasy because the leadership didn’t see it. But like I’ve seen plenty of boudoir photographers make literally ANYONE AND EVERYONE look gorgeous and sexy and fantastical. It’s like Victoria’s Secret truly thought that inclusivity meant that things had to be boring and dumpy, rather than keeping with the original vibe of fantasy but just expanding it and making it so more types of people could aspire to be the fantasy it girl angel with the products. Like if you can’t make a woman with a soft body, a belly pooch, and naturally big boobs an angelic ideal, that’s a serious lack of creativity. If you can’t figure out how to make a dark skinned black woman with natural hair an angelic ideal, wtf are you doing??? Diversity doesn’t mean frumpy, it means diverse angels who are all sexy in different ways. Like there are so many ways to make all kind of different people an angelic fantasy.

Do rare pls

Love her products❤ if you compare to Kylie cosmetics or jlo you are just a hater

I can’t buy rhode because it’s not available in my country, but if I had the opportunity I’d definitely do it. I’ve loved all of their campaigns so far

Obsessed with Rhode. I bought so many lip tints it’s not even funny anymore. But the lip tints are hit or miss. The grainy texture. But they make your lips look so healthy and shiny. So nice. That’s the only thing I’ve tried but it works for me so I’ll stick with it. The skincare as I have rosacea and my skin is so sensitive not to mention red. I will go with my dermatologist recommendations

You say: "she is a model and she hapens to be marry to one of the biggest pop stars"? like it is just a minor factor. Let's be honest, she was nobody before her prominent marriage, her success is only due her connection with Biber, She could put shit in pots and people would buy it. Unfortunatley for many girls and youg women she is a role model to look up to as she have no talent or charisma but she made herself great success by marrying the right guy, Like we are back in 1950s.

Not for me